The dreary definition of a digital camera is still the same. A camera that used an image sensor instead of film to create images. And that’s just a thimble-full of expectations from a sea of possibilities.

It’s no surprise that the most exciting cameras in the market today are built by the likes of Sony and Panasonic. These are consumer companies that have long understood the idiom of the digital world. At the beginning of their development, watch manufacturers, adept in designing precision mechanics developed cameras because shutter mechanisms and other precision machinery required skilled hands. Optics then took centre-stage. But cameras needed to go through one more turn of the wheel. Let’s face it, the last innovation in the camera industry was the development of the aspherical lens. The current camera innovators are people who understand digital engineering and understand how technology design and marketing differ so much from other fields of endeavour.