Consulting

I am a web producer. I advise companies on Web strategy, content development and design. My team of developers specialises in Interactive Design and web technologies. We develop sites and maintain them for our clients.

It is virtually impossible for one individual or company to be adequately proficient in all available Internet related technologies. My associates and I are constantly exploring new technologies and seeking out professionals who excel in particular fields. We evaluate them and recommend the most appropriate ones to our clients.

I have worked in advertising for ten years with some premier advertising agencies in India, among them, Trikaya Grey (now Grey Worldwide), Nexus Equity (later, Enterprise/Nexus) and Euro RSCG.

In this time, I have been a copywriter and creative director, and later, led an A-team of creative consultants working on advertising and marketing projects. In 1998, I started Euro RSCG Interactive and led an excellent team of designers and developers. It gave me the opportunity to create high-concept websites of exceptional build quality.

Euro RSCG also helped me developed my skills in Information Architecture and design, Web writing and Web strategy. I have several case studies that I could discuss at length.

I eventually quit Euro RSCG Interactive in March 2001 to be an independent Web Producer. Since then, my focus has been on small brands and entrepreneurs outside the purview of conventional advertising and marketing.