Process

Business Analysis

Conventional business processes recognize a variety of limitations. Balancing these limitations with a degree of skill and intelligence differentiates one business from another in its industry.

When an Internet property is conceived as a strategic business tool, solutions do not automatically present themselves. Understanding the business is of utmost importance, and large tracts of time are taken up by learning the dynamics of the target business and its objectives.

For obvious reasons, it is not possible for consulting organization to have the required skillsets to serve every industry. This is why we involve specialists from the target industry to provide domain expertise wherever necessary.

Usually, the best resources for each industry are marketing or systems professionals with experience in the business and an external unbiased point of view.

As a generic example, a manufacturing company may choose to produce low-value products and generate large volumes. In that case, the business objective would be to raise the value of the products, while keeping the same customer base. Or reduce the cost of distribution and marketing, for higher profitability.

Strategic Business Consultancy

Once the dynamics of the business are understood, online strategy can be planned. Our knowledge of online strategies provides you with a starting platform for defining new strategies.

Business strategy planning is done in consultation with the organization and the domain expert. More often than not, strategic consultancy involves offline and online components. Integration has to be smooth and seamless. Wherever necessary, marketing services organizations can be brought in to provide expertise and assistance.

System &Information
Architecture

Building a system that brings together online properties with offline resources requires extensive knowledge of both capabilities. It takes experience and knowledge of business processes to integrate them well.

The system is defined along with the process structure. The online component of the system is also structured. The system is then exposed to a series of evaluations depending on the complexity.

Acceptance levels depend on the learning curve of any new system. This can be controlled with heuristic evaluation and cognitive walkthroughs of proposed systems.

If the project demands, we bring in specialists and organizations that deal with marketing services, database marketing, logistical support, multimedia production, event management, research and more.

Online Branding

Every online property must carry the brand properties and the brand promise of its real-world persona.

This can be achieved in many ways. If the brand promise is variety, the site should reflect the same variety and convenience of choice. If the promise is beauty, the site must be designed to bring out the best in the product’s looks.

The site objectives must be filtered through the brand identity document. The architecture of the site has to be designed from the brand’s point of view. A website is usually built with a vast quantity of information. But the reader must be funneled into that information in such a way that his perspective on the brand is controlled.

Site Building &
software development

Production of a website becomes profoundly simpler once all parties are on the same page on the objectives and the design considerations of the site.

The graphic design is developed and templates are generated. Applications are developed simultaneously, then integrated with the design. Pages are then built according to the site-map.

In case of specialty software, such as financial trading or security systems are sourced and evaluated. They are then purchased and integrated into the website.